Events Marketing Support Program

Applications for the 2016/2017 Destination Tamworth Regional Events Marketing Support Program are now open. 

The Destination Tamworth Regional Events Marketing Support Program (Support Program) provides financial and/or marketing support for Marketing Activity for events and festivals held in the Tamworth region.   Any organisation wishing to apply for event support from Destination Tamworth (Tamworth Regional Council) is required to complete a Regional Events Marketing Support Program application in full including all supporting documentation as listed in the checklist in the application form.

In order to qualify for funding, an event must exhibit and be able to report back on three key focus areas:

  1. The economic benefit of the event to the Tamworth region,
  2. An increase in overnight visitation to the Tamworth region, and
  3. Event sustainability for new events, or for existing events – demonstrate how the event will grow.

As part of the application, the measurability of the above three points is important and a post event report must be submitted within 30 days.

The Funding Tiers
There are 4 tiers of funding available, up to a maximum of $5,000
Depending on the level you are applying for will depend on the amount of information that is required with your application:
1. $100 - $500
2. $500 - $1,000
3. $1,000 - $2,500
4. $2,500 - $5,000 (maximum)
As part of any funding, Destination Tamworth may provide in-kind marketing assistance.

All applications will be reviewed at the same time to ensure the funding is fair and equitable, however not all applicants will receive funding and funding will be scaled according to the events ability to drive (in particular) points 1 and 2 above, and ensuring that the event is not deemed offensive.

This fund is only available to provide marketing support of a suitable event and will be treated as event sponsorship, for which Council’s ‘Destination Tamworth’ brand must be acknowledged.

Key Dates

Monday 20 June 2016                                       Applications open for 6 weeks only.

Sunday 31st July 2016                                       Applications close.

Applicants will be notified of outcome by the 15th August 2016.                 


The funding is for events being held up until 30 July 2017.

All correspondence relating to the 2016/2017 Destination Tamworth Regional Events Support Program should be directed to

The program guidelines and application form can be downloaded here.


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